Tuesday, May 8, 2012

I hear not'ing (as Sergeant Schultz used to say)

TV advertising obviously helps with pharmaceutical sales.

The advertising executives very effectively use beautiful and happy backgrounds, even while in the midst of discussing many potential serious side effects of the medication, including death.

Listen closely to the commercial for Enbrel for Rheumatoid Arthritis:


While the actors are walking on the beach, fishing, painting and playing with grandchildren, the announcer is talking about the risk for death and/or other medical conditions such as tuberculosis, lymphoma and nervous system disorders.

Maybe it's a good approach for the office...If I smile the whole time I'm talking about all the potential side effects of a new medication,  maybe I won't get asked any additional questions!

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