Brazilian soccer star Ronaldinho recently showed up at a news conference drinking a Pepsi.
Only problem was that he had an endorsement deal with Coke at the time for $750,000/year.
Coke voided the contract.
I suspect he never thought of the consequences of his actions.
It's completely understandable given his most recent salary of $24,000,000/year.
I'm not sure if there's any interest but I'll just throw it out there...I love Coke and hate Pepsi.